Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

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Sonia Dasgupta is a strategist, storyteller, and founder of Sonia Says — a creative consultancy helping brands, leaders, and changemakers grow through purposeful storytelling and smart social strategy. With years of experience leading digital content and social teams across media organizations — including WJLA-TV, WUSA9, WJZ-TV, and CBS — Sonia has built a career at the intersection of journalism, audience engagement, and brand development. Her work has driven millions of impressions, built communities, and helped public figures and organizations show up online with clarity and confidence. Today, through Sonia Says, she offers strategy, coaching, and content services designed to help clients stand out authentically — pairing creativity with data, and purpose with personality. When she’s not crafting strategy or mentoring the next generation of journalists, Sonia can usually be found near the water, exploring new cities, or creating something that tells a story worth sharing.
Digital teams are the newsroom

Digital teams are the newsroom

DIGITAL TEAMS ARE THE NEWSROOM. Yeah, I said it.

In many newsrooms I’ve worked in, and in conversations across the industry, there’s STILL a divide between digital teams and the rest of the newsroom.

And as we head into 2026, it doesn’t make sense.

Digital platforms now reach the majority of the audience, yet they’re still treated like an add-on instead of a core part of the news team.

You hear it in moments like:
“I sent my script and it didn’t go up fast enough.”
“I did a vertical video but it wasn’t shared on the brand account.”
“I tagged the brand but it wasn’t reshared.”

To me, these aren’t platform problems. They’re collaboration problems.

The newsrooms that perform best don’t treat digital as a final step — they bring those teams in early.

When that happens, stories travel further, engagement improves, and journalists feel less stretched trying to do everything themselves.

I shared a simple collaboration checklist on Instagram today — but I’m curious:
What’s one thing your newsroom does well when it comes to digital collaboration?

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