Sonia Says: Social Media Coach, Marketing Consultant
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.
recent posts
about
Sonia Dasgupta is a strategist, storyteller, and founder of Sonia Says — a creative consultancy helping brands, leaders, and changemakers grow through purposeful storytelling and smart social strategy.
With years of experience leading digital content and social teams across media organizations — including WJLA-TV, WUSA9, WJZ-TV, and CBS — Sonia has built a career at the intersection of journalism, audience engagement, and brand development. Her work has driven millions of impressions, built communities, and helped public figures and organizations show up online with clarity and confidence.
Today, through Sonia Says, she offers strategy, coaching, and content services designed to help clients stand out authentically — pairing creativity with data, and purpose with personality.
When she’s not crafting strategy or mentoring the next generation of journalists, Sonia can usually be found near the water, exploring new cities, or creating something that tells a story worth sharing.
Tag: digital-news
-

DIGITAL TEAMS ARE THE NEWSROOM. Yeah, I said it. In many newsrooms I’ve worked in, and in conversations across the industry, there’s STILL a divide between digital teams and the rest of the newsroom. And as we head into 2026, it doesn’t make sense. Digital platforms now reach the majority of the audience, yet they’re…
-

Instagram quietly rolled out a new feature earlier this month. You can now customize your Reels algorithm based on themes and interests.Not just “hide this,” but actually tell Instagram what lanes you want more of.And here’s the thing… This is both amazing and slightly concerning — depending on how you look at it. ⭐ THE…