Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

Tag: social-media

  • How to keep your news team energized during the holiday slowdown

    As newsroom leaders, we plan endlessly for coverage, but how often do we plan to keep morale up as many staffers work through the holidays, sometimes without family? The holidays can be a tricky time for newsrooms: smaller crews, slower metrics, and burnout quietly creeping in. A few ways to keep energy up: 1. Celebrate…

  • How to combat the holiday website traffic drop

    After nearly two decades in local news, most of it in the digital space, I’ve seen firsthand how website traffic dips as the holidays pick up. But here’s the thing: with the right planning, newsroom leaders can not only protect engagement — you can grow it. 1. Create space for headline collaboration– Encourage your team…

  • Welcome to Sonia Says

    Bold strategy. Purposeful storytelling. Real connection. Hello friends, After years working in news and media, one thing became crystal clear to me: stories shape how we see the world and how the world sees us. But great stories don’t just happen; they’re built with strategy, clarity, and heart. That’s why I started Sonia Says —…