Sonia Says: Social Media Coach, Marketing Consultant
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

If we want a better digital strategy in journalism, we need to redefine return on investment (ROI). There’s a hard truth in digital journalism that we don’t talk about enough: Social media isn’t designed to drive clicks — and it hasn’t been for a long time.But that doesn’t mean social content has no ROI. In…

Digital teams are stretched thinner than ever, but your content doesn’t have to be. Between industry-wide cuts in news, holiday schedules, and the general end-of-year shuffle, so many teams are doing the work of two (or three) people right now. It’s a lot. That’s why I’m such a fan of low-lift, high-impact content experiments —…

As newsroom leaders, we plan endlessly for coverage, but how often do we plan to keep morale up as many staffers work through the holidays, sometimes without family? The holidays can be a tricky time for newsrooms: smaller crews, slower metrics, and burnout quietly creeping in. A few ways to keep energy up: 1. Celebrate…

After nearly two decades in local news, most of it in the digital space, I’ve seen firsthand how website traffic dips as the holidays pick up. But here’s the thing: with the right planning, newsroom leaders can not only protect engagement — you can grow it. 1. Create space for headline collaboration– Encourage your team…

Bold strategy. Purposeful storytelling. Real connection. Hello friends, After years working in news and media, one thing became crystal clear to me: stories shape how we see the world and how the world sees us. But great stories don’t just happen; they’re built with strategy, clarity, and heart. That’s why I started Sonia Says —…