Sonia Says: Social Media Coach, Marketing Consultant
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.
Tag: social-media
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Everyone keeps saying Facebook is dead. The data says otherwise. If your newsroom needs a New Year’s resolution, here’s one: stop building digital strategies based on assumptions — and start building them on audience behavior. According to Nov. 2025 report of Americans social media use in 2025 from the Pew Research Center, YouTube remains the…
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Something stood out to me this week that gets at a shift happening across how organizations think about brand and audience connection. The Baltimore Ravens recently posted a job description for a Head of Corporate Communications that caught my eye — not because it was about football, but because of how it framed the role:…
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Recently, Instagram’s Adam Mosseri put words to a shift many creators, journalists, and media leaders have already been navigating: In a world increasingly filled with AI-generated content, authenticity is no longer assumed. That statement landed for a reason. Not because it introduced something new, but because it confirmed something fundamental about where media is headed.…
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DIGITAL TEAMS ARE THE NEWSROOM. Yeah, I said it. In many newsrooms I’ve worked in, and in conversations across the industry, there’s STILL a divide between digital teams and the rest of the newsroom. And as we head into 2026, it doesn’t make sense. Digital platforms now reach the majority of the audience, yet they’re…
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A friend asked me today how to grow a following.My answer surprised her: stop trying to look perfect. I was talking with a friend who owns a small business. She’s struggling to grow her social following and keeps comparing herself to creators with hundreds of thousands of followers. Here’s the part people forget: Those beautifully…
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Instagram quietly rolled out a new feature earlier this month. You can now customize your Reels algorithm based on themes and interests.Not just “hide this,” but actually tell Instagram what lanes you want more of.And here’s the thing… This is both amazing and slightly concerning — depending on how you look at it. ⭐ THE…
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The smartest digital strategies right now are the simplest ones. With shrinking teams, tighter timelines, and more platforms than ever, complexity isn’t a badge of honor: clarity is. I’ve seen over and over that the teams that win at digital aren’t the ones with the biggest budgets. They’re the ones who: ✨ Know exactly who…
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Leading a news team through high-pressure moments teaches you a lot about people. When you’ve managed a team of 200+ people during breaking news, high-stress cycles, HR challenges, and moments where the stakes feel sky-high… you learn what real leadership looks like. Here’s what’s stayed with me:🧭 Clarity beats speed. In a crisis, people don’t…
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If we want a better digital strategy in journalism, we need to redefine return on investment (ROI). There’s a hard truth in digital journalism that we don’t talk about enough: Social media isn’t designed to drive clicks — and it hasn’t been for a long time.But that doesn’t mean social content has no ROI. In…
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Digital teams are stretched thinner than ever, but your content doesn’t have to be. Between industry-wide cuts in news, holiday schedules, and the general end-of-year shuffle, so many teams are doing the work of two (or three) people right now. It’s a lot. That’s why I’m such a fan of low-lift, high-impact content experiments —…
Sonia Says: Social Media Coach, Marketing Consultant 