Sonia Says: Social Media Coach, Marketing Consultant
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.
Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

Recently, Instagram’s Adam Mosseri put words to a shift many creators, journalists, and media leaders have already been navigating: In a world increasingly filled with AI-generated content, authenticity is no longer assumed. That statement landed for a reason. Not because it introduced something new, but because it confirmed something fundamental about where media is headed.…

DIGITAL TEAMS ARE THE NEWSROOM. Yeah, I said it. In many newsrooms I’ve worked in, and in conversations across the industry, there’s STILL a divide between digital teams and the rest of the newsroom. And as we head into 2026, it doesn’t make sense. Digital platforms now reach the majority of the audience, yet they’re…

A friend asked me today how to grow a following.My answer surprised her: stop trying to look perfect. I was talking with a friend who owns a small business. She’s struggling to grow her social following and keeps comparing herself to creators with hundreds of thousands of followers. Here’s the part people forget: Those beautifully…

Instagram quietly rolled out a new feature earlier this month. You can now customize your Reels algorithm based on themes and interests.Not just “hide this,” but actually tell Instagram what lanes you want more of.And here’s the thing… This is both amazing and slightly concerning — depending on how you look at it. ⭐ THE…