The smartest digital strategies right now are the simplest ones. With shrinking teams, tighter timelines, and more platforms than ever, complexity isn’t a badge of honor: clarity is. I’ve seen over and over that the teams that win at digital aren’t the ones with the biggest budgets. They’re the ones who: ✨ Know exactly who…

Leading a news team through high-pressure moments teaches you a lot about people. When you’ve managed a team of 200+ people during breaking news, high-stress cycles, HR challenges, and moments where the stakes feel sky-high… you learn what real leadership looks like. Here’s what’s stayed with me:🧭 Clarity beats speed. In a crisis, people don’t…

Digital teams are stretched thinner than ever, but your content doesn’t have to be. Between industry-wide cuts in news, holiday schedules, and the general end-of-year shuffle, so many teams are doing the work of two (or three) people right now. It’s a lot. That’s why I’m such a fan of low-lift, high-impact content experiments —…

As newsroom leaders, we plan endlessly for coverage, but how often do we plan to keep morale up as many staffers work through the holidays, sometimes without family? The holidays can be a tricky time for newsrooms: smaller crews, slower metrics, and burnout quietly creeping in. A few ways to keep energy up: 1. Celebrate…

After nearly two decades in local news, most of it in the digital space, I’ve seen firsthand how website traffic dips as the holidays pick up. But here’s the thing: with the right planning, newsroom leaders can not only protect engagement — you can grow it. 1. Create space for headline collaboration– Encourage your team…

Bold strategy. Purposeful storytelling. Real connection. Hello friends, After years working in news and media, one thing became crystal clear to me: stories shape how we see the world and how the world sees us. But great stories don’t just happen; they’re built with strategy, clarity, and heart. That’s why I started Sonia Says —…