Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

Category: Audience

  • There’s a lot of conversation right now about trust in news. But underneath that is something we’re not talking about enough: Control. For a long time, news organizations controlled: That’s no longer the case. AI is now part of the production process. Platforms are reshaping how content is presented—rewriting headlines, summarizing stories, determining what gets…

  • We talk about trust in journalism like it’s the core issue. But more and more, I don’t think that’s the full picture. Because before someone decides whether to trust something, they have to understand it. And right now, that’s where the gap is. We are producing more content than ever: breaking alerts, live coverage, constant…