Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

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Sonia Dasgupta is a strategist, storyteller, and founder of Sonia Says — a creative consultancy helping brands, leaders, and changemakers grow through purposeful storytelling and smart social strategy. With years of experience leading digital content and social teams across media organizations — including WJLA-TV, WUSA9, WJZ-TV, and CBS — Sonia has built a career at the intersection of journalism, audience engagement, and brand development. Her work has driven millions of impressions, built communities, and helped public figures and organizations show up online with clarity and confidence. Today, through Sonia Says, she offers strategy, coaching, and content services designed to help clients stand out authentically — pairing creativity with data, and purpose with personality. When she’s not crafting strategy or mentoring the next generation of journalists, Sonia can usually be found near the water, exploring new cities, or creating something that tells a story worth sharing.

The 3 Types of Posts That Actually Build Trust

If your content isn’t building trust, it may be missing balance. Here are the three types of posts that create credibility over time—and how to rotate them.

One of the biggest misconceptions about content creation is that success comes from posting more.

In reality, trust comes from posting with intention.

If your content feels flat, repetitive, or disconnected from real outcomes, it’s often because you’re relying on just one type of post. Trust-building content usually falls into three distinct categories—and most strong brands rotate all three.

1. Teaching Posts: The “How”

Teaching posts focus on explaining how something works.

These might include:

  • frameworks
  • step-by-step breakdowns
  • common mistakes and fixes

The goal isn’t to sound impressive. It’s to be clear and useful. Teaching posts work best when they’re practical and grounded in real experience—not theory.

2. Context Posts: The “Why”

Context posts help people understand why something matters.

They might explain:

  • a shift you’re seeing
  • a trend people are misunderstanding
  • what to pay attention to right now

These posts don’t need to predict the future. They simply help your audience make sense of what’s happening so they feel more informed and less overwhelmed.

3. Proof Posts: The “What It Looks Like”

Proof posts show what your expertise looks like in action.

This can include:

  • lessons learned
  • patterns you’ve observed
  • outcomes or takeaways from experience

Done well, proof posts don’t feel braggy. They feel grounded. You’re not saying “look at me,” you’re saying “here’s what I’ve seen work.”

Why You Need All Three

Relying too heavily on one type creates imbalance:

  • Teaching without context feels generic
  • Context without proof feels theoretical
  • Proof without teaching feels self-promotional

When you rotate all three, your content becomes clearer, more credible, and more human.

Final Thought

You don’t need to post constantly to build trust.
You need to post intentionally.

A steady mix of teaching, context, and proof helps people understand what you know, how you think, and why they should trust you.

That’s how content builds credibility over time.

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