Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

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Sonia Dasgupta is a strategist, storyteller, and founder of Sonia Says — a creative consultancy helping brands, leaders, and changemakers grow through purposeful storytelling and smart social strategy. With years of experience leading digital content and social teams across media organizations — including WJLA-TV, WUSA9, WJZ-TV, and CBS — Sonia has built a career at the intersection of journalism, audience engagement, and brand development. Her work has driven millions of impressions, built communities, and helped public figures and organizations show up online with clarity and confidence. Today, through Sonia Says, she offers strategy, coaching, and content services designed to help clients stand out authentically — pairing creativity with data, and purpose with personality. When she’s not crafting strategy or mentoring the next generation of journalists, Sonia can usually be found near the water, exploring new cities, or creating something that tells a story worth sharing.
Why brands are finally treating storytelling as a core business function

Why brands are finally treating storytelling as a core business function

Something stood out to me this week that gets at a shift happening across how organizations think about brand and audience connection.

The Baltimore Ravens recently posted a job description for a Head of Corporate Communications that caught my eye — not because it was about football, but because of how it framed the role:

“This individual will play a critical role in crafting the organization’s voice for non-football initiatives, coordinating message strategy and driving storytelling around business growth, fan experience, community engagement, sponsorships, and culture…”

Read that again.

This isn’t about wins and losses. It’s about voice. It’s about connection beyond the product.

Having spent time in Baltimore, I can tell you that the Ravens live far beyond the scoreboard. They show up in neighborhoods, in civic pride, in everyday conversations. You don’t build that kind of loyalty from ads — you build it with meaning.

The Strongest Brands Are Investing in Human Storytelling

Today’s best-in-class brands are telling stories that emphasize:

  • Community and culture
  • Experiences beyond the core product
  • Purpose-driven growth
  • Partnerships that matter
  • People and values behind the brand

And here’s the thing: this isn’t isolated to sports.

Weeks ago, The Wall Street Journal highlighted a broader trend — organizations across industries are hiring storytellers because they recognize narrative, voice, and trust are now core business functions, not optional marketing add-ons.

Why This Matters Right Now

In social media right now:

  • Algorithms change frequently
  • Paid strategies rise and fall
  • But authentic connection continues to outperform both

This isn’t a trend — it’s a correction.

Brands are waking up to a simple truth: audience trust, context, and credibility matter just as much as reach. And long-term loyalty only comes when your audience feels seen, understood, and genuinely connected to your narrative.

The Ravens were just bold enough to say it out loud. Others will follow.

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