Sonia Says: Social Media Coach, Marketing Consultant

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Sonia Dasgupta is a strategist, storyteller, and founder of Sonia Says — a creative consultancy helping brands, leaders, and changemakers grow through purposeful storytelling and smart social strategy. With years of experience leading digital content and social teams across media organizations — including WJLA-TV, WUSA9, WJZ-TV, and CBS — Sonia has built a career at the intersection of journalism, audience engagement, and brand development. Her work has driven millions of impressions, built communities, and helped public figures and organizations show up online with clarity and confidence. Today, through Sonia Says, she offers strategy, coaching, and content services designed to help clients stand out authentically — pairing creativity with data, and purpose with personality. When she’s not crafting strategy or mentoring the next generation of journalists, Sonia can usually be found near the water, exploring new cities, or creating something that tells a story worth sharing.
Is journalism dead?

Is journalism dead?

“Is journalism dead?”

I hear this question a lot especially about local TV news.

Here’s my honest take:
Traditional journalism is dead.
But journalism itself? Very much alive.

For decades, news was a one-way street. Journalists decided how a story was told, audiences consumed it, and that was the end of the exchange. Authority flowed in one direction.

That world no longer exists.

Today, journalism is a relationship.
It’s a conversation between reporter and audience: one built on transparency, trust, and accountability.

Viewers and readers now ask:
• Why did you choose this angle?
• Who are your sources?
• What did you leave out?
• Did you actually get to the root of the issue?

And they expect answers.

If you’re still producing or reporting as if journalism is a broadcast AT people instead of a dialogue with them, you’re reinforcing the idea that journalism is dying.

But if you understand that journalism now requires listening, responding, and engaging — then journalism isn’t dead at all.
It’s evolving.

The real question isn’t “Is journalism dead?”
It’s: Are we willing to change how we practice it?

Curious how others see this. Is journalism dying — or just being reshaped?

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