Sonia Says: Social Media Coach, Marketing Consultant

Consultant, coach & creator supporting media, nonprofits & startups. Helping you grow, connect & stand out.

5 low-lift, high-impact content experiments

Digital teams are stretched thinner than ever, but your content doesn’t have to be.

Between industry-wide cuts in news, holiday schedules, and the general end-of-year shuffle, so many teams are doing the work of two (or three) people right now. It’s a lot.

That’s why I’m such a fan of low-lift, high-impact content experiments — smart formats that keep engagement steady without burning out your staff.

Some of my favorites:
⚙️ Recutting archive video for fresh story angles
⚙️ Turning reporter notes into simple visual explainers
⚙️ Quick-turn Q&As when your audience is buzzing
⚙️ Platform-specific polls that drive conversation
⚙️ Explainer carousel templates that save time and look great

These aren’t heavy lifts — they’re strategic ones. And in tight staffing seasons, small wins matter.

What’s one low-lift experiment your team has tried that made a big impact?

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