Sonia Says: Social Media Coach, Marketing Consultant

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How to keep your news team energized during the holiday slowdown

As newsroom leaders, we plan endlessly for coverage, but how often do we plan to keep morale up as many staffers work through the holidays, sometimes without family?

The holidays can be a tricky time for newsrooms: smaller crews, slower metrics, and burnout quietly creeping in.

A few ways to keep energy up:

1. Celebrate small wins.
Traffic isn’t the only KPI that matters in December. A well-optimized post or a creative headline deserves recognition.

2. Use the slowdown to upskill.
Try short, low-stakes training sessions: headline/lower-third workshops, analytics refreshers, or quick video storytelling sessions.

3. Encourage experimentation.
When the pace slows, creativity can thrive. Test new formats or platforms that you normally can’t use during breaking news.

The end of the year isn’t just about metrics — it’s a time to invest in your people.

What’s one thing you’re doing to keep your team motivated this season?

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